12th International Conference on Professional Communication and Translation Studies

March 26th-27th, 2021

Given the success of the previous conferences, the 12th edition of the conference aims to continue the exchange of ideas on the impact of new technologies on communication, to highlight the evolution of humanities and social sciences in conjunction with technological innovation, and to identify (new) trends in the language industry in the post web 2.0 era. PCTS12 will be hosted online on Zoom.

Within the event, our project partner Pilar Orero from Universitat Autonoma de Barcelona (UAB) held the Workshop “The audiovisual Media Explosion” where she mentioned HELIOS project. 

Abstract: Artificial Intelligence and the Internet of Things have joined to offer audiences a personalized interaction with the content they consume. Media distribution used to be linear, following the concept: one size fits all. One movie or TV content was projected, or broadcast, in real-time. The audience consumed at the same time the same content, with two possibilities: to change the sound volume or the image contrast. Digitalisation and convergence changed this uniform viewing practise, allowing for distribution to different terminals such as the phone, PC, tablet or TV. The hybrid ecosystem of broadcast and IP opened the door to personalisation, where the consumer could choose the language, accessibility service combination.

New streaming platforms have added Artificial Intelligence to provide a better user experience. Recommendations and an increasing number of personalised
functions in the media player make the concept of one size fits all something from the past. Only live events such as the Eurovision Song Contest or the Olympic Games bear any resemblance to the lineal media distribution we had not that long ago. Studying and researching Media Accessibility is becoming a really interesting field where technology plays an important part. The workshop will analyse the many Audiovisual Media formats and options, and the concept of the Common User Profile.

See the website of the event: